C. Meijer B.V. is a private owned Dutch potato breeding company that is established back in 1920.
The company is breeding potato varieties for the table, French fry and crisp segment. In the variety portfolio the best known varieties bred by the company are:
- Lady Claire,
- Lady Rosetta (both crisp varieties),
- Jazzy (salad potato)
- Melody (table potato)
- and Lady Anna (French fry potato).
The breeding program is managed with a vision only to develop varieties that have added value for the whole potato chain.
Without added value a variety has no future. The innovative potato varieties of C. Meijer B.V. are sold and used worldwide as high quality seed potatoes or produced under license. The activities of the company take place in some fifty countries. The motto “Meijer for sure” stands for providing the most optimum service to all users of the Meijer varieties in order to guarantee a long term business relationship. The new commercial varieties that arise from the breeding program are going to professional seed growers. These growers, who are located in the Netherlands and France, multiply the high quality Class S material to Class SE, E or A.
C. Meijer B.V. breeding Station ‘Oosthof’ is located in Rilland, Holland.
New potato varieties with the latest techniques are developed there. Dedicated employees like to share their skills and knowledge. Together we make the right choices, which contributes to the reliability of our potato activities. Varieties of C. Meijer B.V. are the living proof of this.